Alex Duran is originally from Rapid City, South Dakota, and brings a lifelong passion for golf to the Picacho Hills community. After moving to Las Cruces, New Mexico with his Wife Danielle Duran, Alex pursued his PGA Golf Management degree at New Mexico State University, where he gained valuable experience in golf operations, instruction, and tournament management. Alex is now a recently elected PGA Member and currently serves as the First Assistant Golf Professional at Picacho Hills Country Club. He is dedicated to providing an exceptional experience for members and guests — whether through personalized instruction, organizing engaging events, or supporting the daily golf operations at the club. Alex’s philosophy centers around growing the game of golf for all ages and skill levels while fostering a welcoming, fun, and competitive environment. He looks forward to helping members sharpen their skills, enjoy the game, and make the most of everything Picacho Hills has to offer. Reach out today to meet Alex!